The Value Of Analytics In A Managed Web Environment
Posted by ecommerceanalyticssoftware on Wednesday, March 10, 2010
When is the last time your hosting company sent you a Google Analytics report? For most the answer is "never".
Many website owners do not really associate reporting and hosting, nor have they wanted their host drag numbers and support for measurement ... after all ... what the hell a hosting company should know about the differences between good and bad numbers numbers right?
With the development of Managed Web Services is in the forefront of the host now more than just a host.
In the typical, but fading relationship between host and site owners, there is not) a lot of accountability (except the server down or massive influx of traffic, the two never really communicate.
Have changed in the new relationship between the managed web host / manager obligations. At least once a month, the manager should be sending the owner of the site a Google Analytics report.
Measured results are not seen only important to go where the site, but also essential for the customer relationships.
I found 2 Favorite analysis programs.
Google Analytics has become a staple food for most analytics site owner. Setting Up Google Analytics is easy for its own websites and Worpress. The only thing I'm not thrilled about Google Analytics is not real, but apart from that ... it's great, and it's free!
Woopra is another favorite of mine especially for my Wordpress sites, because it comes in a plugin ... everything you need to do is open an account Woopra.com and download the app. The Woopra app displays real-time analysis with a ton of features. Woopra, the interface is really clean, easy to decipher with a ton of features. Best of all ... it's free!
So we are moving in this new model of managed web solutions and reporting for some people it may be difficult to justify the cost of paying for a website, without any money from it.
If an entrepreneur wants to run their business an online presence and makes the transition to a given site, how we can make it, first with one site a bit easier to digest ... especially if they do not drive traffic.
My to this dilemma goes back to the measurement of positive analysis. If the client has its own website, if his work with them, it is important that you know where they are, before you do anything beyond ... You goals should be discussed and measured touch a timetable for achieving these goals.
If a customer does not have a side if his work with them, make sure you've researched the competition and make sure you can show them where everyone in the market and where you realistically think you can within a receive the specified period of time.
So the question is ... measurements can, such as "positive" analysis the currency that you need time, until you start rolling buy or sell or the desired actions?
Is it possible to sell a positive analysis?
In my opinion it is only as long as you have the time taken to educate your customers. In most cases, it is not reasonable to expect the kind of dream the most wonderful results.
I have not discover the sweet spot number for the expected results. I would say 3 months is reasonable by a great effort.
You should have a preset list of data that you go on your client to show at least once a month. Before you even start to let your customers know what it is and why it is important. Show them where the competition is. When you do your job correctly, you should be able to show your customers a positive analysis.
Editor Tips
Or you can implement a feature: "Related Searches: People who searched for this also searched for ...". This type of shopping navigational tool was demonstrated by many companies offer a tremendous amount of value to the shopping experience and increase sales. There are many, many other kinds of things one with this kind of insight into their own behavior is not on your site. Here is an example screenshot:
With Visual Sciences HBX Analytics runs on CityTownInfo.com, we ran the software for a certain period of time with third-party cookies "(TPCs). We then ran the software for the same time with first-party cookie (FPC). During the same period we ran 3 of the other analytics packages (ClickTracks, Google Analytics and IndexTools), all with first-party cookies.
Web analytics done right, is difficult. But done correctly, can web analytics excellent return on the time and money that makes you have put into it, and it gives you a good big advantage over your competitors who make it that easy.
Many website owners do not really associate reporting and hosting, nor have they wanted their host drag numbers and support for measurement ... after all ... what the hell a hosting company should know about the differences between good and bad numbers numbers right?
With the development of Managed Web Services is in the forefront of the host now more than just a host.
In the typical, but fading relationship between host and site owners, there is not) a lot of accountability (except the server down or massive influx of traffic, the two never really communicate.
Have changed in the new relationship between the managed web host / manager obligations. At least once a month, the manager should be sending the owner of the site a Google Analytics report.
Measured results are not seen only important to go where the site, but also essential for the customer relationships.
I found 2 Favorite analysis programs.
Google Analytics has become a staple food for most analytics site owner. Setting Up Google Analytics is easy for its own websites and Worpress. The only thing I'm not thrilled about Google Analytics is not real, but apart from that ... it's great, and it's free!
Woopra is another favorite of mine especially for my Wordpress sites, because it comes in a plugin ... everything you need to do is open an account Woopra.com and download the app. The Woopra app displays real-time analysis with a ton of features. Woopra, the interface is really clean, easy to decipher with a ton of features. Best of all ... it's free!
So we are moving in this new model of managed web solutions and reporting for some people it may be difficult to justify the cost of paying for a website, without any money from it.
If an entrepreneur wants to run their business an online presence and makes the transition to a given site, how we can make it, first with one site a bit easier to digest ... especially if they do not drive traffic.
My to this dilemma goes back to the measurement of positive analysis. If the client has its own website, if his work with them, it is important that you know where they are, before you do anything beyond ... You goals should be discussed and measured touch a timetable for achieving these goals.
If a customer does not have a side if his work with them, make sure you've researched the competition and make sure you can show them where everyone in the market and where you realistically think you can within a receive the specified period of time.
So the question is ... measurements can, such as "positive" analysis the currency that you need time, until you start rolling buy or sell or the desired actions?
Is it possible to sell a positive analysis?
In my opinion it is only as long as you have the time taken to educate your customers. In most cases, it is not reasonable to expect the kind of dream the most wonderful results.
I have not discover the sweet spot number for the expected results. I would say 3 months is reasonable by a great effort.
You should have a preset list of data that you go on your client to show at least once a month. Before you even start to let your customers know what it is and why it is important. Show them where the competition is. When you do your job correctly, you should be able to show your customers a positive analysis.
Editor Tips
Or you can implement a feature: "Related Searches: People who searched for this also searched for ...". This type of shopping navigational tool was demonstrated by many companies offer a tremendous amount of value to the shopping experience and increase sales. There are many, many other kinds of things one with this kind of insight into their own behavior is not on your site. Here is an example screenshot:
With Visual Sciences HBX Analytics runs on CityTownInfo.com, we ran the software for a certain period of time with third-party cookies "(TPCs). We then ran the software for the same time with first-party cookie (FPC). During the same period we ran 3 of the other analytics packages (ClickTracks, Google Analytics and IndexTools), all with first-party cookies.
Web analytics done right, is difficult. But done correctly, can web analytics excellent return on the time and money that makes you have put into it, and it gives you a good big advantage over your competitors who make it that easy.